Episode 330: Dispelling the Myths and Misconceptions of Reddit with Bethany Claypool of Fathom Events

“The more organic, the more authentic, the less salesy, the fewer ‘buy now’ messaging in our ads, the better.”

Bethany Claypool brings more than 15 years of marketing experience to Fathom Events, where she serves as head of marketing. In her role, Bethany leads the development of custom-tailored marketing plans for more than 160 box office titles each year, ensuring the entertainment experience and success of each title while leading the strategy of Fathom’s advertising, event marketing, digital marketing, branding, sponsorships, and PR practices. Prior to joining Fathom Events, Bethany was the senior marketing manager at the University of Denver where she was responsible for creating, deploying, tracking, and measuring marketing strategies. She also gained experience at multiple advertising agencies, with a focus on employer branding and strategy development, and marketing for some of the world’s largest consumer package goods brands.

 

Listen & Learn:

  • Using Reddit to engage your community.
  • Creative and strategic approaches with Reddit that build brand awareness and audience connection.
  • How to integrate social media with Reddit.
  • Dispelling the myths and misconceptions of Reddit.
  • Where should you start on Reddit?
  • Why it’s important to enter the Reddit platform as a user first.

 

TO LEARN MORE ABOUT FATHOM EVENTS CLICK HERE.

TO FIND BETHANY CLAYPOOL ON LINKEDIN, CLICK HERE.

Integrate Reddit into your marketing strategies to engage customers and create relationships with your audience. LORI JONES today at 303-678-7102 to learn more.

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field