“The days of ‘launch and pray’ are over. Today it’s ‘launch and knowing.’” Brian Massey of Conversion Sciences.
Brian Massey is the founder and Conversion Scientist™ at Conversion Sciences, as well as the author of Your Customer Creation Equation. His rare combination of interests and experience were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Conversion is the science of turning website visitors into leads and sales. As a Conversion Scientist, Brian has helped dozens of businesses redesign their online strategies and focus their budgets in the places that will deliver bottom-line results.
Listen And Learn:
- How to deliver the experience your customers are expecting by using behavioral science and conversion optimization.
- Why most optimization strategies are broken and how to fix them.
- Why you don’t have to be a data scientist to implement conversion optimization.
- Why data only works if there is a culture of experimentation.
- The importance and necessity of embracing data.