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Episode 299: Strategies for Standing Out in the Amazon Marketplace with Brittany Vriesman of Gaiam and SPRI brands

by Avocet Communications

“(It’s about) giving your customers somewhere to come back to.”

Brittany Vriesman is senior manager of digital marketing at Gaiam and SPRI brands, a leading lifestyle brand with a mission to make yoga, fitness, and wellness accessible to all. With nearly a decade in the digital marketing space, Brittany has managed digital platforms across event management, travel, and retail sectors. She brings a diverse background to her current role at Gaiam, where she focuses on marketing and customer retention and acquisition in both the B2B and direct to consumer spaces. Brittany taps into her experience across distinct industries to blend customer engagement, loyalty, unique promotions, and partnership opportunities to support revenue-driving initiatives.

Listen & Learn:

  • The loyalty programs that have helped differentiate Gaiam in the marketplace.
  • Creating micro-moments to highlight the brand experience.
  • How to create customers for life.
  • Strategies to surprise and delight customers.
  • The many touchpoints customers need along the funnel before making a buying decision.
  • Why there is no one-size-fits-all approach when it comes to the customer journey.

TO LEARN MORE ABOUT GAIAM, CLICK HERE.

TO FIND BRITTANY VRIESMAN ON LINKEDIN, CLICK HERE.

Strategies to surprise and delight customers. Call Lori Jones today at 303-678-7102 to learn more.