“Prove the concept and then go for it.”
As the eCommerce manager at Unique Truck Equipment, a tool and diagnostics supplier for the heavy-duty trucking industry, Byron Holderman oversees and implements the company’s online strategies including CPC, SEO, email marketing, new technologies, and systems integration. Byron also manages the creation, ongoing maintenance, and online strategy of Unique Truck Equipment’s multiple e-commerce sites.
Listen And Learn:
- About Bryon’s approach to proving the concept and “then going for it.”
- The importance of testing the user experience of your site.
- How he takes a “sniper rather than a shotgun approach” to eCommerce and online marketing.
- How he approaches key influencers to help gain brand affinity.
- How he consciously defines and maintains the company’s look and feel to build brand affinity.
TO LEARN MORE ABOUT UNIQUE TRUCK, CLICK HERE.
TO FIND BYRON HOLDERMAN ON LINKEDIN, CLICK HERE.
We amplify results by taking an integrated approach. Learn more by calling LORI JONES today at 303-678-7102.
