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Episode 331: Helping Emerging Brands Succeed on Amazon with Carolyn Lowe of ROI Swift

by Avocet Communications

“I want to see emerging brands succeed. We don’t want to have a world of just Coke and Pepsi.”

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0- 12M in 18 months through paid Facebook and Instagram ads. In addition to helping her clients see larger profits, she is also an expert in e-commerce marketing communications, email marketing, market research, customer acquisition, lead generation, and agency management. Carolyn is a mom of two and a licensed pilot.

 

Listen & Learn:

  • Why “heavy and cheap” doesn’t work on Amazon.
  • The importance of understanding your fees and the Amazon marketplace.
  • Best practices for writing your listing and product description on Amazon.
  • It comes down to sessions and conversations.
  • Why an omnichannel approach is essential.

 

TO LEARN MORE ABOUT ROI SWIFT, CLICK HERE.

TO FIND CAROLYN LOWE ON LINKEDIN, CLICK HERE.

 

Incorporating Amazon into your sales and marketing strategies. Call LORI JONES today at 303-678-7102 to learn more.