“We need to start thinking about content as information, not the final product.”
Listen & Learn:
- The most important content trends impacting marketers in 2023.
- How marketers need to rethink content and how they approach content strategies.
- Rethinking how we deliver dynamic content.
- Are you measuring success by numbers or by whether your customer lifetime value has increased?
- The trend toward personalization.
- Leaning in to learning how to leverage the technology we have at our disposal.
- How to combat the lack of unity between sales and marketing.
As TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight helps organizations transform how they approach content operations and technology to enable their business strategy and improve performance. She has 20-plus years of global experience and expertise in content strategy, content operations, customer experience, and related technologies. Cathy has led strategic business transformation initiatives and has helped dozens of companies realize their content and marketing/communication objectives by focusing on bridging leadership, content, business process, and technology strategies into practical roadmaps.
Delivering dynamic, customer-focused content. Find out more by calling LORI JONES today at 303-678-7102.