458: Challenges in Unifying Data Silos


Watch the Podcast on YouTube!

“If you want to be really successful, you need to bring the data together so that you can have a holistic view of the customer.”

Listen & Learn:

  • The challenges dealing with data silos between different marketing automation platforms and ad platforms.
  • Selling software in the current economy has become more difficult as people demand more serious “dream data.”
  • Why companies need to focus on creating use cases and value, rather than just the features.
  • Bringing all the data together for optimizing marketing campaigns towards revenue and making things as ready as possible for sales through automation.
  • Identifying the ideal customer profile.
  • Tips for marketing leaders working with engineers.

 

Lars Grønnegaard is an exceptional VP of Product turned CEO and co-founder of Dreamdata, a Revenue Attribution Platform. As a startup founder, he is focused on creating a product that helps businesses be successful in their go-to-market by enabling data-driven decision-making. Before Dreamdata, Lars spent five years at Trustpilot where he was an instrumental part in building a fantastic product that recently ended up joining the European unicorn club on the London Stock Exchange.

About Dreamdata: Dreamdata is a Revenue Attribution and Data Platform that gathers, joins, and cleans all revenue-related data to present a transparent, actionable analysis of what drives B2B revenue. Our mission is to ensure that B2B companies can have those insights to produce faster and better-performing customer journeys. And in the end, deliver more revenue growth faster.

Marketing innovation to help brands grow and scale. 303-678-7102 to learn more.

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field