“Everyone has selling and marketing and to be the face of your organization at all times.”
Listen & Learn:
- Where some companies get misaligned with their internal teams when it comes to the brand.
- Why inside sales and outside sales messaging is different.
- What is the brand transfer score?
- Why frontline teams often ignore new brand messaging.
- How do you get people to experience our brand story, not just tell them?
- How to immerse your internal team in what it means to deliver your brand’s value proposition.
Chris Wallace is the co-founder and president of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. He was also recently named to the Forbes Agency Council. Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.
Internal and external brand alignment is key to engagement with your team and your customers. Learn more from LORI JONES today by calling 303-678-7102.
TO LEARN MORE ABOUT INNERVIEW GROUP, CLICK HERE.
TO FIND CHRISTOPHER WALLACE ON LINKEDIN, CLICK HERE.
