“Direct marketing does not work without brand awareness and brand awareness is driven by creative.”
Listen & Learn:
- Tips for measuring your creative’s ROI.
- The tools you need to measure the impact of your creative.
- The importance of having a “creative minimum standard.”
- Why it’s important to not rely on creative for creative’s sake.
- How great creative makes the customer feel smart
Cody Gillund is the director of internal creative agency, Squircle, at Experian Consumer Services. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.
Bold and brave creative guides everything we do for our clients. Let us help you. Call LORI JONES today. 303-678-7102.