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Episode 328: Aligning Sales and Marketing with Craig Klein of SalesNexus.com

by Avocet Communications

“If it weren’t for salespeople, our entire economy would crumble.”

Craig Klein is the founder and CEO of SalesNexus.com, a leading CRM, marketing automation and lead generation solution for sales teams from 10 to 100. He’s also the author of Inside-Out Selling, a guide to growing and managing sales teams. Prior to founding SalesNexus, Craig spent 15 years building and leading sales teams selling multimillion dollar, multi-year contracts to energy companies like ExxonMobil, BP, Shell, and Chevron. The long, complex selling environment within these energy behemoths gives Craig a keen sense of the risk of misallocated sales time. Craig’s belief that business growth is the engine of human advancement has led him to serve as a mentor to students in the University of Houston’s Wolff Center for Entrepreneurship.

Listen & Learn:

  • His approach to organizing the sales and marketing teams so they can connect to customers.
  • The “Four Steps to Market Domination.”
  • The difference between lead generation and lead nurturing.
  • How email marketing is a wonderful laboratory to test messaging.
  • How to create an effective email marketing campaign.
  • Finding your perfect customer.

 

TO LEARN MORE ABOUT SALESNEXUS, CLICK HERE.

TO FIND CRAIG KLEIN ON LINKEDIN, CLICK HERE.

The science behind finding your perfect customer. Call LORI JONES today at 303-678-7102 to learn more.