459: Designing Success with Performance Marketing Strategies


Watch the Podcast on YouTube!

“Establish a beachhead strategy and then expand from there; it’s the best, most efficient way to do it.”

Listen & Learn:

  • The importance of investing in performance marketing to learn faster.
  • Using real data and testing to understand customer behavior.
  • Developing brand recall and authority.
  • ABM/ABX strategies to go upmarket.
  • Driving change in marketing.
  • The Power of paid social.
  • Scaling your BDR team for ABM success.

 

When Amrita Mathur joined Superside their first marketing hire in 2019 there was no product, no platform, and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase.

We deploy powerful ABM strategies to grow your brand and increase customer demand. Call LORI JONES today at 303-678-7102 to learn more.

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field