Facebook For Advertising: The Best Strategy For The Best Results

• After its poor IPO showing and with a need to generate revenues that meet shareholder expectations, Facebook’s new challenge is persuading companies like yours, that its advertising model can be successful.

• Since General Motors pulled its advertising budget from Facebook, claiming its ads had little impact on car purchases, many have questioned the value of Facebook as a results-oriented advertising medium.

• We take a different approach, feeling that not enough advertisers have focused on the best way to utilize Facebook.

• As you just can’t slap together a TV commercial, a print ad or run a direct mail program once and expect it to be successful – you have to invest time and creativity into your message and make sure it speaks to your target audience in each medium. But here’s the key – the message for each medium just may have to be different.

• Facebook is best used, not for advertising, but as a marketing platform, with stories of interest that capture the users’ emotions about a specific product that is featured or directly related to one’s specific advertising campaign.

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field