Episode 172: Driving Revenue using Data, with Holly Gage

“Data is the heart of technology. Without insight and data into buyer behavior, you can’t increase revenue.”

 

Holly Gage is a UK-based independent marketing consultant. She has worked in B2B marketing for almost 20 years, including for companies such as Bluewolf (a partner with Salesforce), and as head of Marketing Services for EMEA. She has developed marketing strategies and executed campaigns across Europe, Asia, and North America, and is passionate about helping organizations make sense of marketing technology, and use it to improve the way they engaged with their customers.

Listen And Learn:

  • How marketing automation is much more than an email platform.
  • Why you can’t increase revenue without data and insight into buyer behavior.
  • The three communications tips she has learned that connect a sales-driven vision to the more creative components of marketing and growing a brand.
  • How an organization can integrate its marketing technologies and tie them back to their business strategies.
  • Where organizations often fail in their marketing automation and how to avoid the same mistakes.

TO FIND HOLLY ON LINKEDIN, CLICK HERE.

LEARN HOW TO GET SALES AND MARKETING ON THE SAME PAGE. CALL LORI JONES TODAY AT 303-678-7102.

 

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field