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Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group

 

Listen & Learn:

  • Understanding your customer better.
  • Defining the needs states of your audience.
  • Taking an outside-in perspective on your product.
  • Why some marketing strategies don’t work.
  • Spreading the word through marketing vs the quality of product you are selling

 

 

Ian Truscott brings a broad perspective from a diverse career that has taken him from techie to CMO. He has held leadership roles at B2B technology vendors, built practices within agencies, was an industry analyst, and recently joined Spotler Group as CMO to position the brand and provide marketing leadership and best practices across a portfolio of acquired companies. Ian is also the Chief Bottle Washer at Rockstar CMO, an advisory firm with a podcast.

 

Finding the sweet spot, leaning in, and developing marketing strategies that push brands forward. Learn more by calling LORI JONES today at 303-678-7102.

 

TO LEARN MORE ABOUT SPOTLER GROUP, CLICK HERE.

TO FIND IAN TRUSCOTT ON LINKEDIN, CLICK HERE.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field