Listen & Learn:
- Understanding your customer better.
- Defining the needs states of your audience.
- Taking an outside-in perspective on your product.
- Why some marketing strategies don’t work.
- Spreading the word through marketing vs the quality of product you are selling
Ian Truscott brings a broad perspective from a diverse career that has taken him from techie to CMO. He has held leadership roles at B2B technology vendors, built practices within agencies, was an industry analyst, and recently joined Spotler Group as CMO to position the brand and provide marketing leadership and best practices across a portfolio of acquired companies. Ian is also the Chief Bottle Washer at Rockstar CMO, an advisory firm with a podcast.
Finding the sweet spot, leaning in, and developing marketing strategies that push brands forward. Learn more by calling LORI JONES today at 303-678-7102.