“Working with an agency is a great way to spin up both manpower and resources.”
Listen & Learn:
- What factors should be considered when building a team for marketing?
- What are the benefits of hiring in-house for marketing vs. working with an agency for marketing?
- What is the importance of prioritizing benefits over process in marketing?
- What is the marketing Rule of Seven?
- Engaging in productive conversations with sales and marketing.
- The importance of prioritizing benefits over process in marketing.
Cody Gillund is VP of marketing at Open Lending. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem-solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.
Marketing innovation to help brands grow and scale. 303-678-7102 to learn more.