457: In-House Vs. Agency, Which One to Choose


Watch the Podcast on YouTube!

“Working with an agency is a great way to spin up both manpower and resources.”

Listen & Learn:

  • What factors should be considered when building a team for marketing?
  • What are the benefits of hiring in-house for marketing vs. working with an agency for marketing?
  • What is the importance of prioritizing benefits over process in marketing?
  • What is the marketing Rule of Seven?
  • Engaging in productive conversations with sales and marketing.
  • The importance of prioritizing benefits over process in marketing.

 

Cody Gillund is VP of marketing at Open Lending. A former agency account exec, Cody is a diversely experienced strategic marketing leader who is passionate about creative problem-solving and driving results. She is a versatile and creative leader with more than 15 years of experience guiding global brand initiatives and marketing strategies for industry-leading organizations. Cody lives in Austin, TX with her husband and three daughters.

Marketing innovation to help brands grow and scale. 303-678-7102 to learn more.

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field