“The only constant in marketing today is that change is here.”
In his role as director of product marketing at Datorama, Jay Wilder supports more than 2,000 leading brands, agencies, publishers, and platforms worldwide, and brings a radically different approach to marketing analytics with an (AI) machine learning powered end-to-end platform that integrates, standardizes, and visualizes marketing data for deep analysis and insights. He is an expert on digital marketing, content marketing, customer stories and community building, sales enablement and readiness, market/competitive analysis, and all things data-driven marketing.
Listen And Learn:
- How Datorama uses data to inform, focus on the details, and then to focus out and tell a story.
- The impact of data-driven marketing on brands.
- How to standardize, integrate, and automate all of your data.
- The importance of understanding data manipulation, data integrity and accuracy, and data ownership.
- How to deal with the “bottleneck of data.”