“Customers are always listening, and brands are always talking. Why is it we don’t listen all the time? Why do we only occasionally listen to the customer?”
Listen & Learn:
- The common mistakes brands make when it comes to valuing research.
- The danger of thinking that you represent the customer that is right for your product.
- The clarity curiosity cycle.
- Why do we only occasionally listen to the customer?
- Who is the right person on your team to initiate the creation of a culture of clarity in your business?
- Curiosity is the basis for a culture of clarity
Dennis Devlin is the founder and Chief Executive Officer of CLARITY Research & Strategy which operates as an insight-driven marketing and branding strategy firm based in Cincinnati, Ohio. CLARITY has partnered with product manufacturers and service providers such as P&G, The Kraft Heinz Company, and Valvoline, as well as marketing and branding agencies to help drive growth by leveraging insights.
Jeff Jones is the Chief Innovation Officer of CLARITY Research & Strategy. He’s spent decades as a marketing, insight, and innovation professional, partnering with some of the largest companies in America including Disney, Kellogg’s, P&G, and others.
Their book, Three Wise Monkeys is about creating a Culture of Clarity, as its subtitle highlights. The book provides a blueprint for how to accomplish that goal so the business can achieve transformative success – in increasing revenues, market share, and profit margin. However, at its most foundational, this book is about advocating and elevating the critical importance of research and insights in a business. Insights lead to direction which in turn leads to success. With great clarity and consistency, insights drive transformative success. For a business to achieve transformative success through building a Culture of Clarity, it must be relentless in leveraging clear insights about the business’s customer, competition, and brand. Radical discipline helps ensure success. What it boils down to is consistency. A business must consistently empower its people to be curious about the customer, to be discoverers about the competition and the marketplace, and to be truth-tellers when sharing the company’s brand story to authentically and effectively differentiate the business. Doing so consistently makes it even more powerful.
Clarity is power, and consistency is a superpower. Underlying both clarity and consistency is the impact of clear insights – finding them and then leveraging them in the organization because they represent the path to greater clarity.
Our strategies are grounded in competitive insights that connect and give you a deep understanding of your customers. Call LORI JONES today at 303-678-7102 to learn more.