Episode 442: Creating a Culture of Clarity with Jeff Jones and Dennis Devlin authors of Three Wise Monkeys

“Customers are always listening, and brands are always talking. Why is it we don’t listen all the time? Why do we only occasionally listen to the customer?”

Listen & Learn:

  • The common mistakes brands make when it comes to valuing research.
  • The danger of thinking that you represent the customer that is right for your product.
  • The clarity curiosity cycle.
  • Why do we only occasionally listen to the customer?
  • Who is the right person on your team to initiate the creation of a culture of clarity in your business?
  • Curiosity is the basis for a culture of clarity

 

Dennis Devlin is the founder and Chief Executive Officer of CLARITY Research & Strategy which operates as an insight-driven marketing and branding strategy firm based in Cincinnati, Ohio. CLARITY has partnered with product manufacturers and service providers such as P&G, The Kraft Heinz Company, and Valvoline, as well as marketing and branding agencies to help drive growth by leveraging insights.

 

Jeff Jones is the Chief Innovation Officer of CLARITY Research & Strategy.  He’s spent decades as a marketing, insight, and innovation professional, partnering with some of the largest companies in America including Disney, Kellogg’s, P&G, and others.

Their book, Three Wise Monkeys is about creating a Culture of Clarity, as its subtitle highlights. The book provides a blueprint for how to accomplish that goal so the business can achieve transformative success – in increasing revenues, market share, and profit margin. However, at its most foundational, this book is about advocating and elevating the critical importance of research and insights in a business. Insights lead to direction which in turn leads to success. With great clarity and consistency, insights drive transformative success. For a business to achieve transformative success through building a Culture of Clarity, it must be relentless in leveraging clear insights about the business’s customer, competition, and brand. Radical discipline helps ensure success. What it boils down to is consistency. A business must consistently empower its people to be curious about the customer, to be discoverers about the competition and the marketplace, and to be truth-tellers when sharing the company’s brand story to authentically and effectively differentiate the business. Doing so consistently makes it even more powerful.

Clarity is power, and consistency is a superpower. Underlying both clarity and consistency is the impact of clear insights – finding them and then leveraging them in the organization because they represent the path to greater clarity.

 

Our strategies are grounded in competitive insights that connect and give you a deep understanding of your customers. Call LORI JONES today at 303-678-7102 to learn more.

 

TO FIND THREE WISE MONKEYS, CLICK HERE.

 

 

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field