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Episode 325: Connecting the Dots Between PR and Social Media With Jennifer Livingston of Atkins Nutritionals, Inc.

by Avocet Communications

“Traditional media relations just isn’t enough anymore.”

 

Jennifer Livingston has worked in PR and marketing for 16 years. She has worked in the entertainment industry – managing Red Carpet events – and with nonprofits. Since 2012 she has worked for Atkins Nutritionals, Inc. where she manages all PR and social media for the organization. She is responsible for all corporate communications, celebrity endorsements and ambassador deals, the PR for product launches, as well as for advocacy and outreach to the nutrition and medical communities. Jennifer has an innate passion for marketing, communications, and media, and loves to help others thrive and find their voice in this industry.

 

 

Listen And Learn:

  • Insights into running social media strategies in parallel with PR.
  • Utilizing success stories and customer testimonials as part of PR and social strategy.
  • Tricks to measuring and reporting social engagement.
  • Tips to implementing a successful influencer strategy and creating partnerships.
  • How to find and create advocacy with brand ambassadors.
  • How social listening can help you measure success as well as insert your brand into the conversation.

 

TO LEARN MORE ABOUT ATKINS NUTRITIONALS, CLICK HERE.

TO FIND JENNIFER LIVINGSTON ON LINKEDIN, CLICK HERE.

 

Integrating and amplifying your PR and social content is essential. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.