“You can’t take the risk out of everything.”
Jon and Gila Kurtz are co-founders of Dog is Good, one of the most popular eCommerce brands today. Dog is Good is a lifestyle brand for dog lovers. In addition to selling wholesale and retail products, all of which celebrate the unique joy of living life with a dog, the company licenses the brand to numerous manufacturers in the pet, gift, and home product industries. Moveover, Dog is Good has developed a reputation for generously giving back to animal welfare organizations. The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.
Listen And Learn:
- How to take a passion and turn it into a business.
- Creating a family-focused and intentional workplace culture.
- Defining the brand’s market position.
- Reaching out to innovative retail and vertical channels.
- Nurturing brand ambassadors.
- How Amazon has become a great entry point for the brand.
- How they have infused the brand with the company’s culture.
Create competitive differentiation today. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.