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SHOW NOTES
Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri.
As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities disguised as the world’s best soap company.”
The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients. The company’s team includes full-wage adults with intellectual disabilities, and that may be sammysoap’s best ingredient of all.
Listen and Learn:
- Why there needs to be all kinds of options for people with disabilities
- The importance of modeling what real inclusion is supposed to look like
- Why the getting is in the giving
- How brand awareness translates to success
- Why entrepreneurs need to have a high threshold of risk aversion
TO FIND KAREN ON LINKEDIN, CLICK HERE.
TO LEARN MORE ABOUT SAMMYSOAP, CLICK HERE.
INBOUND MARKETING STRATEGIES THAT COMBINE CONTENT WITH INTERACTIONS THAT ARE RELEVANT AND HELPFUL. WANT TO KNOW MORE? CALL LORI JONES TODAY AT 303-678-7102.