Kelly Conroy, the Director of Marketing for Kneaders Bakery and Cafe, is a seasoned marketing industry professional with experience managing the advertising campaigns of both large and small clients in a variety of industries. Prior to joining Kneaders, Conroy worked as an Associate Director at Salt Lake City advertising agency, The Summit Group, where his professional focus turned to the food industry including Subway Restaurants.
Conroy supervised the advertising strategy for 4,800 locations within 41 markets throughout the United States. As Director of Marketing forKneaders, Conroy manages all marketing and promotional campaigns at the local and national level for the brand’s 57 locations throughout seven states. His focus on clean, quality images, accompanied by his genuine approach to branding, has contributed to the 100% growth in total sales the brand has experienced over the past three years.
Listen and Learn:
- How to get buy-in from your internal team
- The importance of the in-store experience
- How to define your brand essence
- Why PR is an essential part of branding
- What a customer has in heart and why that matters