As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software” as well as a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”
Kerry brings to Visto over 25 years of experience in media, advertising, and consulting. Prior to Visto, she was at E*TRADE Financial overseeing the company’s paid media, agencies, martech, and analytics partners. Prior to that, she was Managing Director for the global media management consulting division at Accenture, leading business development and services for its enterprise media and analytics practice. Earlier in her career, Kerry held senior leadership roles at Reader’s Digest, Time Inc., Hill Holliday and TBWA Chiat Day.
Listen and Learn:
- How to anticipate a client’s needs
- Why working at an agency makes a marketer more well rounded
- The balance between being right and being right now
- How to create valuable content
- Why integrated marketing is so powerful