Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum

 

 

“When it comes to marketing to people and helping educate them, it’s (about communicating) what can this (technology) do that we can’t do now, what is this going to enable us to do, how is it going to make a consumer’s life better.”

 

Listen & Learn:

  • Defining newsworthiness.
  • Getting to the why that will resonate with your customers.
  • The 5 Whys that enable marketers to articulate and communicate value and impact to key audiences.
  • Getting to Yes!
  • Defining “the end state” of effectively communicating complicated scientific and research concepts in marketing strategies.
  • Taking the time to educate your audiences

 

 

Kortny Rolston-Duce is the senior marketing communications manager at Quantinuum and leads efforts to drive engagement and communicate about its quantum computing technologies.  Before joining Quantinuum, she oversaw Idaho National Laboratory’s science communications, media relations, and social media groups and later directed communications for the U.S. Department of Energy’s Versatile Test Reactor project. Earlier in her career, Kortny worked at a newspaper as a reporter and editor.

Innovative products deserve innovative marketing. Learn more from Lori Jones by calling today. 303-678-7102.

 

TO LEARN MORE ABOUT QUANTINUUM, CLICK HERE.

TO FIND AUSTIN KORTNY ROLSTON DUCE ON LINKEDIN, CLICK HERE.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

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425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field