“When it comes to marketing to people and helping educate them, it’s (about communicating) what can this (technology) do that we can’t do now, what is this going to enable us to do, how is it going to make a consumer’s life better.”
Listen & Learn:
- Defining newsworthiness.
- Getting to the why that will resonate with your customers.
- The 5 Whys that enable marketers to articulate and communicate value and impact to key audiences.
- Getting to Yes!
- Defining “the end state” of effectively communicating complicated scientific and research concepts in marketing strategies.
- Taking the time to educate your audiences
Kortny Rolston-Duce is the senior marketing communications manager at Quantinuum and leads efforts to drive engagement and communicate about its quantum computing technologies. Before joining Quantinuum, she oversaw Idaho National Laboratory’s science communications, media relations, and social media groups and later directed communications for the U.S. Department of Energy’s Versatile Test Reactor project. Earlier in her career, Kortny worked at a newspaper as a reporter and editor.
Innovative products deserve innovative marketing. Learn more from Lori Jones by calling today. 303-678-7102.