“Every company is going to get breached. Cyber security is a must.”
Listen & Learn:
- Why cyber security protections are a must.
- Why storytelling from the customer’s perspective is so important.
- How to successfully partner with a celebrity spokesperson.
- Customer-first PR.
- How PR impacts acquisition and full-funnel marketing strategies.
- Measuring quality and quantity of PR campaigns
Kristin Miller is a crisis communications specialist, a renowned speaker and storyteller, and a global corporate communications executive at Ping Identity. Ping Identity helps prevent security breaches, increase employee and partner productivity, and provides personalized customer experiences for some of the world’s largest organizations. In her role, Kristin helps executives and managers build connections that drive business performance and profits. She specializes in executing authentic and compelling PR campaigns to boost high tech visibility and growth. Throughout her career, she has managed a multiple of international business units to drive cohesive messaging and has a solid track record in delivering on increased visibility that in turn drives growth and revenue. Before joining the Ping team, Kristin was head of Webroot’s global PR team, where she focused on cybersecurity across the US, EMEA, Australia, and Japan. Previously, she was at SSPR, a high-tech PR agency working with brands including Groupon, Patagonia, RingCentral, and many others.
We differentiate brands through customer-focused storytelling. Learn more from Lori Jones by calling today. 303-678-7102.