“If your event doesn’t have a strategy you’ll be out there floating like a jellyfish without a spine; there’s nothing there to anchor you to why you’re doing it.”
Lindsay Martin-Bilbrey is CEO of Nifty Method Marketing & Events and vice president of marketing and partnerships at Pathable, an event technology platform. Lindsay has a diverse background in the events industry and specializes in topics such as inbound and event marketing and attendee engagement, and in making marketing, events, and technology easier for associations, corporations, and nonprofits. She started her first agency nearly 20 years ago, helping local businesses create and execute direct marketing and planning training workshops for dentists and doctors. She has worked with companies such as the Ford Motor Company, Sirius XM, and the Nonprofit Technology Network. She is passionate about leading her team to always ask “why” and “yes, and what else?” when supporting small- and medium-sized businesses as they grow and scale to the next level in their sales, marketing, and events.
Listen And Learn:
- How to measure your event’s Return on Engagement.
- Turning attendees into participants.
- Making connections that drive sales.
- Defining your event’s WHY.
- Why most events fail.
- Taking an integrated sales approach to event marketing
Events are an opportunity to sell and to connect with your customers. Call LORI JONES and the team at Avocet to learn more. 303-678-7102.