“No one is talking to their customers but everyone is running around saying their customer-centric.”
Listen & Learn:
- How more empowered customers are impacting marketing strategies.
- Today’s customer wants to try before they buy.
- Why marketing technology and data science, along with content creation designed to evoke human emotions and strengthen relationships, need to coexist and function at all points along the customer life cycle.
- Tapping into the emotion of generating demand.
- How what motivates customers to buy has changed dramatically over recent years.
- Today’s customers often want to be anonymous, to self-educate, and to self-serve.
- The “infinity loop” that is the new buyer’s journey.
Liza Adams is an experienced B2B senior marketing executive and a 20+ year veteran of the technology industry. Liza has a successful track record in cloud and Software-as-a-Service companies running product-led growth, sales-led growth, and hybrid strategies. She has taken companies upmarket into enterprise, challenged status quo and unseated incumbents, created innovative offerings, and expanded vertically and internationally. Liza has led marketing teams at Encompass, Smartsheet, Pure Storage, Brocade, Level 3, WorldCom, and more.
We tap into the emotion of generating demand. Find out more by calling LORI JONES today at 303-678-7102.