“We should always be thinking about how we can make our customers’ lives easier.”
Lori is the founder, president and CEO of Brilliance Business Solutions. Brilliance specializes in B2B eCommerce – setting up websites for manufacturers and distributors that allow their customers to order from them online. Last year the company won a Future 50 award, recognizing the 50 fastest growing companies, from the Metropolitan Milwaukee Association of Commerce, and Lori was awarded a Woman of Influence award from the Milwaukee Business Journal. Before Lori started Brilliance, she was a flight controller at NASA-Johnson Space Center in Houston, TX.
Listen And Learn:
- The importance of mobile responsiveness.
- How outbound email campaigns can dramatically increase the value of your online marketing strategies.
- Why she recommends that businesses should generate at least 10 – 20% of overall website revenue through email marketing.
- Creating loyal customers.
- How she fosters innovation within her company’s culture
TO LEARN MORE ABOUT BRILLIANCE BUSINESS SOLUTIONS, CLICK HERE.
TO FIND LORI MCDONALD ON LINKEDIN, CLICK HERE.