Episode 375: When Marketing Drives Revenue with Go-to-market Engineer Mark Donnigan

Episode 375: When Marketing Drives Revenue with Go-to-market Engineer Mark Donnigan

Episode 375: When Marketing Drives Revenue with Go-to-market Engineer Mark Donnigan           Episode 375: When Marketing Drives Revenue with Go-to-market Engineer Mark Donnigan          
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    The reason why companies fail is NOT because of the product or the technology. It’s because they fail to understand that…they have to engineer their marketing.”

     

    Listen & Learn:

    • The essence of category design.
    • Why some brands make the mistake of leading with parity.
    • The role of marketing in demand generation.
    • Understanding the buyer’s journey.
    • How the buyer’s journey impacts the marketing funnel.
    • Building touchpoints along the buyer’s journey.

     

    Mark Donnigan is a startup trailblazer and a go-to-market engineer. He designs and executes marketing playbooks that produce real business results for early and growth-stage technology startup companies. He is well-versed in SaaS, software licensing, wholesale, and retail sales models, and builds nimble, highly efficient marketing teams that routinely outperform larger organizations. With his 20+ years of experience as a transformative B2B and enterprise marketing and business leader, Mark understands how to succeed in today’s winner-takes-all market.

     

    Creating emotional epiphanies so your brand doesn’t drown in a sea of sameness. Call LORI JONES today to learn more. 303-678-7102.

     

    TO FIND MARK DONNIGAN ON LINKEDIN, CLICK HERE.