May 2010 –
Estimated Reading Time: 60 Seconds
60 Second Articles:
- Competitive Intelligence: With One Click, Follow Your Competitors Online
- Risky Business: Unleashing Innovation
- The 60 Second Close: How To Get An Injection Of Innovation
1. Competitive Intelligence: With One Click, Follow Your Competitors Online
- We want to be the first to let you know about a new and free software program – so new that it’s still in beta version – that will help you keep track of the online activities of your competitors, vendors, customers and prospects in real time.
- Want to know when one of your competitors introduces a new product? Or, when one of your prospects blogs or tweets about needing a specific product or vendor?
- The software program is called WorkStreamer – www.WorkStreamer.com. Give it a try and stay informed. Knowledge is power.
2. Risky Business: Unleashing Innovation
- Innovation is the central nervous system of any business. Innovation leads to improved products, a better way of conducting your business and more profits. Although innovation is crucial to a company’s long-term success, there still remain pockets that are comfortable with the status quo in any company.
- So how do you unleash the innovative spirit? Eliminate “tried and true” from your vocabulary and implement a series of “what ifs.” Just because one company is doing something, doesn’t mean that it’s right for you.
- For example, why does a bank always have to look like a bank? Imagine a bank that looks like a coffee shop, with customers enjoying a latte while conducting their financial transactions
- Or, for an online perspective, what if your website didn’t look like a website, but instead featured a series of short video vignettes about your team and how fun it would be to work with your company.
- Innovation is risky, but it moves your business forward and can give you a great story to tell. We say, “Go for it.”
3. The 60 Second Close: How To Get An Injection Of Innovation
- Innovation also applies to your marketing efforts. Are you doing the same things over and over and expecting different results? If so, you’re in need of an injection of innovation.