“Brand is something that impacts every area of the business.”
Listen & Learn:
- The hallmarks of a trusted advisor.
- Credibility, authenticity, and relationships: the marketer’s role in reputation and crisis management.
- The steps to becoming a trusted advisor.
- Going beyond simply “serving and responding” to leading and challenging.
- The important balance between earning trust and being bold when having an impact.
- Understanding yourself and others and having the ability to ask questions are the foundations of building trust.
Melanie Crutchley is the director of marketing at Creyos, a growth-stage B2B SaaS HealthTech company changing the brain health landscape. Melanie previously spent 10 years in professional services marketing at large national and global firms but moved into growth-stage tech after completing her MBA.
Rebranding takes grit, strategy, and vision. Call LORI JONES today at 303-678-7102 to learn more.