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Episode 380: The Four Tenets of Storytelling with Michael Ashford, director of marketing at The Receptionist

“Placing yourself in the story you’re trying to tell is where marketers hit gold.”

 

Listen & Learn:

  • The four tenets of strategic storytelling.
  • The importance of people-first storytelling.
  • The power of narrative.
  • Why it’s never about what you make or why you make it.
  • It’s not about selling a story; it’s about telling a story.
  • Creating a compelling narrative for your brand from the beginning

 

 

Michael Ashford, director of marketing at The Receptionist, is a builder, a communicator, and a strategist. But his path has been anything but typical…from starting out as an engineering major to becoming a sportswriter and then on to project management and then ultimately the sales and marketing world, Michael considers his journey one that has prepared him for anything. He works best when demands for growth fall in the category of “it’s never been done before.” He enjoys being on the move, loves competition, and relies heavily on his intuition to make decisions that are then backed up by facts and data. He values authentic communication and making personal connections to better understand people and their needs.

 

We use the power of storytelling to build brands. Learn more from Lori Jones by calling today. 303-678-7102.

TO LEARN MORE ABOUT THE RECEPTIONIST, CLICK HERE.

TO FIND MICHAEL ASHFORD ON LINKEDIN, CLICK HERE.

 

 

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field