“Everything ties back to the research. It works so beautifully to tell a nice story that’s backed with data.”
Listen & Learn:
- Defining true thought leadership.
- How to be relentlessly helpful to your audience.
- How speakers can use original research.
- How decide what kind of research to use.
- Ways to deliver original research.
- The value of co-branded research.
- The benefits of qualitative research.
- The perfect number of respondents for a research survey.
Michele Linn is the founder of Mantis Research where she helps marketers conduct and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company’s editorial strategy, helped build the 200,000+ audience, and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio’s Top Women in Media (Corporate Visionary).
Developing thought leadership programs that are new, relentlessly helpful, and meaningful. Call LORI JONES today at 303-678-7102 to learn more.
TO FIND MICHELE LINN ON LINKEDIN, CLICK HERE.
