Pandas And Penguins: Google’s Changes Upset Website Rankings

• Over the past three months, Google has been refining its algorithm with updates named after animals. The first major update was Panda, and the most recent was Penguin.

• Both updates threw the SEO world into a frenzy; websites that once enjoyed top positions on Google have been penalized for infractions such as keyword stuffing, low quality links, over-usage of repetitive anchor text and even thin content.

• Many companies believe that having hundreds of inbound links is the magic answer to getting a top ranking, but Google prefers quality links over quantity. For example, Google puts very little value – if any at all – on links that go into your website that originate from a websites whose business categories are unrelated to yours. These are called “unnatural links” and may result in a ranking penalty.

While these algorithm overhauls started in April, ongoing refreshes – much like after-shocks of an earthquake – are expected to continue through-out July and the coming months ahead. If you’ve noticed a dip in your website

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field