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Episode 290: Championing Underdog Brands with Prentice Howe of Door No. 3

by Avocet Communications

“Build a cult following around one singular passion point so that you can attract ardent fans and push others away.”

Prentice Howe is the principal at Door No. 3, an advisory firm to challenger brands. Based in Austin, Texas, the award-winning advertising agency works with growth clients including Mighty Swell, ShippingEasy, Cirrus Logic, Texas.gov, Drunken Sailor Whiskey, Northstar Financial, American Bank, and Centennial BANK. The services Door No. 3 provides include strategy, brand positioning, integrated campaign development, and media planning/buying. Prentice is also the host of The Empowerment Challenger podcast, where he talks with founders, marketers, and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Listen & Learn:

  • Embracing challenger brands.
  • The five personality steps of an empowered challenger brand.
  • Challenger strategies that help brands grow.
  • Attracting the most ardent fans.
  • How “compulsive servitude” builds audiences and advocacy.
  • Don’t be afraid to steal market share from the behemoths.

TO LEARN MORE ABOUT, DOOR NO.3, CLICK HERE.

TO FIND PRENTICE HOWE ON LINKEDIN, CLICK HERE.

Empowering brands in the marketplace. Call Lori Jones today to learn more. 303-678-7102.