“There are no inadequate budgets, there are just mismatches between resources and expectations.”
Listen & Learn:
- The most important question marketing leaders need to ask.
- Setting budgetary expectations.
- The value of research and data.
- Listening to internal stakeholders.
- Helping your organization carry your message forward.
- Don’t be afraid to be aspirational
Rachel Biederman is the vice president of marketing for the ReedGroup and has been a professional marketer for over twenty years. She has worked for organizations ranging from startups to the global Fortune 100 and has worked in a number of industries. Her passion is helping distill complex information into customer-friendly messages that help B2B companies grow. Rachel leads teams by enabling strong individuals to do their best work, and she’s always happy to roll up her sleeves and get hands-on. Her areas of expertise include marketing strategy; bioscience and technology; digital marketing; brand marketing; corporate identity; demand generation; account-based marketing; content marketing; marketing automation; social media strategy and execution; strategic planning; contemporary marketing metrics and analysis; new and old media relations; and corporate communications during mergers and acquisitions.
Using research and data to break out of the sea of sameness. Learn more from Lori Jones by calling today. 303-678-7102.