Episode 228: Demystifying I.T. with Rick Gemereth of Lionel, LLC

“I.T. needs to look at things horizontally; we cannot operate in a vertical because I.T. touches all the departments.”

 

Rick Gemereth is the chief information officer and senior vice president for Lionel, the iconic American designer and importer of toy trains and model railroads, based in Concord, NC. Rick provides corporate technology leadership and oversees many of the company’s business processes, including ERP and financial systems integration, as well as many other technologies used to streamline the business. Rick’s core focus at Lionel is aligning information technologies with the culture of the workforce in pursuit of the business vision. He is a proven manager who orchestrates solutions that improve the productivity and quality of life for the employees and the customers, and ultimately have a direct impact on the financial success of the organization.

 

 

Listen And Learn: 

  • How he continues to market the I.T. department inside the organization so he can extend its reach.
  • Ways he has kept a multi-generational, nearly 120-year-old brand relevant and vibrant.
  • The importance of focusing on the memories the brand creates.
  • How technology has reinvigorated the Lionel brand.
  • Why it’s important to “simplify and standardize.”

 

TO LEARN MORE ABOUT LIONEL LLC, CLICK HERE.

TO FIND RICK GEMERETH ON LINKEDIN, CLICK HERE.

 

Your brand’s emotional appeal is what creates connection. Learn more when you call LORI JONES at 303-678-7102.

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Longmont, CO 80501

DENVER

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Denver, CO 80231
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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field