Episode 285: Aligning Your Sales and Marketing Teams with Rose McCarty

“Every single marketing team should have a revenue goal.”

Rose McCarty is a results-driven global marketing executive with over 14 years of experience transforming marketing and communications groups into strategic teams aligned with business development. In addition to holding executive leadership positions with high-profile companies such as Stewart Title, Edge Group, and Compass Group, Rose leverages her experiences to grow the marketing industry. She recently spoke at the New York Stock Exchange on how customer experience is reshaping marketing and was later named to the inaugural Houston Power 50 award list by Texas Diversity magazine.

Listen & Learn:

  • How to align your sales and marketing teams.
  • Why marketing teams should have clear revenue goals.
  • The 80/20 Rule for inbound and outbound lead generation.
  • How to connect the dots between sales transactions and marketing efforts.
  • Simplify data.
  • How the marketing team can repurpose content to peak interest in sales.

TO FIND ROSE MCCARTY ON LINKEDIN, CLICK HERE.

Avocet helps our clients align and spark strategic integration between their sales and marketing teams. Call Lori Jones today. 303-678-7102  

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StrategyCast Newsletter

Crush Your Marketing Strategy with Just a Few Minutes a Week

Sign up for the StrategyCast Newsletter and receive a weekly marketing podcast episode, clips, resources, and more to help you master your marketing strategy.*

* By submitting this form, I agree to the Terms of Use and Privacy Policy, including the transfer of data to the United States. You’re free to unsubscribe at any time.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field