“Don’t be afraid to over-communicate.”
Ryan DeWard is president and CEO of Unique Truck Equipment, a Michigan-based company that serves the Heavy Duty Trucking industry by providing safety products and tools to help drivers and mechanics work more safely and efficiently. As the company’s leader, Ryan’s responsibilities include strategic planning, sales and marketing, human resources, budgeting, accounting, contract negotiations, and vendor relations. Over the years Unique has grown into a multi-million dollar company and has become proficient in multiple channels including e-Commerce, catalog sales, government sales, and manufacturing/distribution. Under Ryan’s leadership, Unique has positioned itself as a market leader in diagnostics, product knowledge, vendor relations, customer service, pre-sale consultation, and personalized custom solutions.
Listen And Learn:
- The communications tips that connect his sales-driven vision with the creative components of the company’s marketing strategies.
- The importance of online customer reviews.
- How he integrates “old school” marketing strategies with online, e-Commerce solutions.
- How he monitors the competition to better engage with his customers.
- Creating powerful customer service interactions.
Are you ready to define your “why”? Call LORI JONES today at 303-678-7102 to learn more.