“To succeed and ultimately lead in your industry, it’s not about your product or service being better, it’s about being different.”
Listen & Learn:
- Why the goal of every brand positioning and messaging should be to emotionally connect with the customers.
- Defining magnetic messaging.
- Developing magnetic messaging that creates faster growth and customer acquisition.
- Breaking preoccupation.
- Selling to customers versus motivational messaging.
- Why too many marketers approach messaging from the wrong point of view.
Sandy Gerber is a multiple award-winning author, communications and marketing strategist, and TEDx speaker. As CMO of Harbourfront Wealth Management, she set a new standard for innovative communications, and grew her own company into one of the Top 100 Fastest Growing Companies in British Columbia. She’s been named the 2022 Bronze Medalist Independent Publishers Book Award Winner (IPPYs), Businessperson of the Year, Mompreneur of the Year, and a YWCA’s Women of Distinction Finalist. She’s enlightened thousands from the speaker stage and has coached hundreds of people in effective communication. Sandy is a mom, avid learner, sea kayaker, and music lover. She lives in Vancouver, B.C., with her partner Kris, her two children, and their dog Router. sandygerber.com
Aligning messaging and positioning for impactful customer acquisition. Learn more by calling LORI JONES today at 303-678-7102.