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Episode 303: Email Marketing Strategies with Scott Cohen of Purple

by Avocet Communications

“Only collect the data you intend to use.”

Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and email marketing agency executive. Currently, Scott is the senior email marketing manager at purple, where he combines his award-winning copywriting chops and industry-renowned email marketing strategy and execution expertise into building, growing, and optimizing a $100MM+ email marketing program.

Listen And Learn:

  • Where most email programs fail.
  • How to build an effective list.
  • Why he prefers a single opt-in approach.
  • Measuring KPIs.
  • GDPR regulations.
  • The need for direct and explicit opt-ins.
  • How email marketing ties into the larger customer experience.

TO LEARN MORE ABOUT PURPLE, CLICK HERE.

TO FIND SCOTT COHEN ON LINKEDIN, CLICK HERE.

Email marketing goes beyond special deals and coupons. It needs to tie into the larger customer experience. Learn more by calling the Avocet Communications team today at 303-678-7102.