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Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit

“Research eliminates rot and puts you on a firmer foundation.”

Listen & Learn:

  • The perils of institutional drift.
  • How research can eliminate rot.
  • The dangers of research paralysis.
  • The importance of acting on your research findings instead of going out and doing more research.
  • How marketers can position research as a valuable commodity.
  • The best sales and marketing partnerships.

Sean Campbell, founder and CEO of Cascade Insights, has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and at top-tier conferences. He is the author of several books on technical as well as business topics. Sean has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups, the sale of his first professional services company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms. In short, Sean brings a wealth of knowledge when it comes to surviving and thriving as a service firm owner or the leader of a practice area inside a larger services firm.

 

We deploy market research and test and scale so that our clients’ messages are spot on and persuasive. Learn more from Lori Jones by calling today. 303-678-7102.

 

 

TO LEARN MORE ABOUT CASCADE INSIGHTS, CLICK HERE.

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field