Susan Baier has been a marketing strategist for 30 years and now help organizations discover their ideal audiences. She supports marketing agencies with custom attitudinal segmentations research and helps small business owners learn how to think about their audiences. Listen to this episode for tips on audiences segmentation.
Listen and Learn:
- Understanding audience segmentation
- Finding marketing solutions that make senses for your business
- How to segment B2B clients
- How surveys have changed due to the internet
- The biggest challenges facing marketers