“No one is talking to their customers but everyone is running around saying their customer-centric.”
Listen & Learn:
- How to determine if your brand is really customer centric.
- Creating content that educates, inspires, and builds inclusion.
- Championing inclusivity is everyone’s responsibility.
- It is not just the DEI team’s responsibility to bring diverse voices to the table; the marketing team needs to be involved as well.
- We must lean into our unintentional biases to be able to truly understand the impact of DEI strategies.
- Customer-centric marketing strategies are based on thoughtfulness and authenticity.
Sydni Craig- Hart is the CEO and co-founder of Smart Simple Marketing, a multi-award-award-winning communications consultancy. She is a fourth-generation entrepreneur and since 2006, she and her team have worked with over 10,200 small businesses in 79 different industries, helping them to drive engagement with small, minority- and women-owned businesses
Deploying bold customer-centric marketing strategies to help brands reach their target audiences and beyond. Find out more by calling LORI JONES today at 303-678-7102.