447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones

“Your product, no matter how cool, won’t sell itself.”

 

Listen & Learn:

  • Why early-stage companies too often think their product will sell itself and that they don’t need marketing.
  • The three things you should do to gain more awareness for your company.
  • The dangers of devaluing marketing.
  • Why strategic marketing and research can differentiate in ways that help position early-stage companies for success.
  • Why 1/5 of all startups and growth-minded businesses fail.
  • What early-stage companies should look for when hiring a marketing director.

 

On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself.

Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do to gain more awareness when scaling for your company.

Helping innovators, disruptors, and visionaries bring their ideas to life through strategic marketing. Call LORI JONES today at 303-678-7102 to learn more.

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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

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Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field