“What are you doing that is making your audience the hero of your solution?”
Listen & Learn:
- Does your brand’s voice have longevity?
- The qualities that make a good podcast host.
- Insights into incorporating podcasting as part of your ABM strategy.
- Tapping into an already existing network of followers as a potential audience and for potential guests.
- The importance of developing a podcast strategy that isn’t salesy.
- How podcasting and a content strategy can make your audience the hero and solve their problems
From his days growing up in southern Quebec to his adventures as a pilot at the ripe old age of 26, Tyler Chisholm’s curiosity and resourcefulness have driven him to search out an eclectic list of life experiences.
Tyler’s pursuit of his career in aviation led him to Calgary in 2000 where he found endless opportunity, none of which was a job in aviation. His passion for business led him to develop his own online health and fitness software program, (back before you could download it for free on your phone) as well as a full-service active weight loss & personal training center. This was to be the beginning of his entrepreneurial journey.
After exiting the fitness business Tyler took his new-found love of marketing and co-founded clearmotive marketing in 2007. With offices in Calgary and Toronto Tyler’s goal was to build a marketing-first agency focused on better connecting clients to their customers. As an entrepreneur, his experience told him that establishing better communication by gaining an understanding of clients’ business challenges would make the difference. With an appreciation of the impact digital transformation has on the way companies do business, Tyler’s focus has always ensured that clearmotive shapes the curve of how digital solutions can affect greater outcomes.
As host of two podcasts, They Just Get It and Collisions YYC, Tyler brings a voice to advocates, challengers, and thought leaders to inspire lively dialogue and bold actions towards creating a better Calgary. A strong advocate for helping those less fortunate, he also established Red Express in 2010, a project that puts Christmas toys in the hands of kids in need. In 2012, Tyler was recognized as one of Avenue Magazine’s Top 40 Under 40.
Should a podcast be a part of your thought leadership strategies? Learn more by calling LORI JONES today at 303-678-7102.