“The issue is if you don’t have a product that’s used frequently, if you don’t have product market fit, or you have no customers, how are you gonna build a community or product?”
Listen & Learn:
- Why communication is the key to success.
- The importance of strategic marketing and understanding positioning and motivation.
- How to distill your value proposition into actionable tasks.
- Why it’s important to surround yourself with “great companions.”
- How to go from grassroots to greatness!
Lloyed Lobo, an entrepreneur, podcast host, and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, leveraged a community-led growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.
Lloyed is also the author of From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth (foreword by Jason Lemkin), which covers tactical advice from community-led businesses, both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own. The book topped Amazon’s new release charts in various categories, including Startups and Business Technology, within mere hours of its pre-sale launch.
Lloyed has been covered in Fox Business, Techcrunch, SF Business Journals, Forbes, and several other publications. He has also been a speaker at more than 100 conferences and podcasts, including SaaStr, Entrepreneurs on Fire, Marketing School, Mixergy, and more.
Powerful marketing strategies that take brands from boring to brave! Call Lori Jones today at 303-678-7102 to learn more.