Blog Archive

Episode 313: Marketing During a Time of Crisis Mini-Series: Part 3 Your Brand Recovery Roadmap

by Avocet Communications

“Brand recovery is a journey. Be alert and mindful of customer sentiment and speak from the heart.”

Brands that acknowledge and embrace change through their communications strategies and recovery planning can win customers’ hearts and minds. Learn more on this edition of the Integrate & Ignite podcast mini-series.

Listen & Learn:

  • How to launch marketing campaigns that reengage stakeholders.
  • The importance of providing your customers straight talk, reassurance, and consistency as we transition into the New Normal.
  • Why it’s important to reassess messaging every couple of weeks.
  • The importance of understanding buyer sentiment.