Marketing is as diverse as the strategies we deploy. Check out these four specially picked podcasts that touch on emerging and powerful marketing trends.
The focus of performance marketing is acquisition. Learn how this strategy can impact your business from guest David Stellato of DFO Global Performance Commerce, and benefit from his insights on the importance of pre-testing international markets and his tips for setting up your brand to succeed on all potentially relevant marketplaces platforms.
It’s all about creating conversations through the sales funnel. Join Lori Jones and her guest Vince De Benedetto of Automated Dreams as they discuss what conversational marketing is, the best practices that guide its success, and the advances in AI that are making connecting to your customers easier.
Affinity, authority, trust, and approval are just a few of the 15 primal emotions that drive all purchasing decisions. Brian Gregory of ADMANITY.com discusses emotional marketing, the strategies he uses to tap into emotions, and how focusing on what the subconscious brain responds to can drive sales.
Jeff Coyle of MarketMuse talks about all things content marketing -- including Natural Language Processing and Natural Language Generation -- on this episode. Tune in as Jeff shares his recipe for deploying a better content marketing solution, as well as his favorite Natural Language Generation tools that can improve your content marketing strategies.