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Powerful Marketing Trends

Marketing is as diverse as the strategies we deploy. Check out these four specially picked podcasts that touch on emerging and powerful marketing trends.

DAVID STELLATO / Performance Marketing

The focus of performance marketing is acquisition. Learn how this strategy can impact your business from guest David Stellato of DFO Global Performance Commerce, and benefit from his insights on the importance of pre-testing international markets and his tips for setting up your brand to succeed on all potentially relevant marketplaces platforms.

Listen & Learn:

  • The elements of performance marketing.
  • The difference in focus between traditional marketing and performance marketing.
  • Navigating GDPR when marketing internationally.
  • The international markets that are easiest to work with.
  • The importance of developing a proper customer journey to keep your audience engaged.
  • The products and services and price points align well with a performance marketing strategy.

VINCE DEBENEDETTO / Conversational Marketing

It’s all about creating conversations through the sales funnel. Join Lori Jones and her guest Vince De Benedetto of Automated Dreams as they discuss what conversational marketing is, the best practices that guide its success, and the advances in AI that are making connecting to your customers easier.

Listen & Learn:

  • The advances in AI that are helping brands connect to their customers.
  • The Don’ts and Dos of conversational marketing.
  • How to get chat marketing wins out of the gate.
  • The benefits of the flexibility of conversational and chat marketing.
  • Tips for having powerful conversations.
  • Why it’s important to get your audience’s phone numbers and emails so you can own the data and continue your outbound marketing.
  • Keeping conversations brief and encourage user input.

BRIAN GREGORY / Emotional Marketing

Affinity, authority, trust, and approval are just a few of the 15 primal emotions that drive all purchasing decisions. Brian Gregory of ADMANITY.com discusses emotional marketing, the strategies he uses to tap into emotions, and how focusing on what the subconscious brain responds to can drive sales.

Listen & Learn:

  • The 15 primal emotions that are most likely to drive purchasing behavior.
  • How small brands can go from “zeros to heroes” with the right emotional marketing strategies.
  • How once you speak to the subconscious mind, sales will come.
  • The importance of people-first marketing strategies to connect with your customers.
  • The role of the conscious and subconscious mind in purchasing decisions.
  • How creative approaches need to tap into the emotion of a brand.

JEFF COYLE / Content Marketing

Jeff Coyle of MarketMuse talks about all things content marketing -- including Natural Language Processing and Natural Language Generation -- on this episode. Tune in as Jeff shares his recipe for deploying a better content marketing solution, as well as his favorite Natural Language Generation tools that can improve your content marketing strategies.

Listen & Learn:

  • Why a Subject Matter Expert is the most important asset a business has.
  • The Natural Language Generation tools that improve AI content.
  • The difference between Natural Language Processing and Natural Language Generation.
  • Understanding content sentiment.
  • The power of combing sentiment, intent, and content formats.
  • The risks of antiquated content.

To learn more about how you can implement these trends, reach out to Lori Jones using the form below!

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
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CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field

CONTACT

It’s time to be fearless. It’s time to be bold. Call today and ignite your success! 303.678.7102.

LONGMONT (Headquarters)

425 Main Street
Longmont, CO 80501

DENVER

2373 Central Park Blvd, Ste 100
Denver, CO 80231
*Required Field