Branding and launching of a new consumer-focused technology across multiple platforms
Every 22 MILLION people in the U.S. try and dry out their wet phones or devices with rice and are sadly disappointed. Why? Because rice doesn’t work.
TekDry is the fastest and safest wet phone recovery technology available. The company’s patented solution – a combination of low-pressure, controlled heat and proprietary beads to create a safe environment to remove 100% of the moisture – restores water-damaged phones or devices in just 30 minutes with all data restored.
Introduce a new, innovative, and unknown technology that dries out wet devices and retrieves data to a public that is totally unaware of the solution.
Increase awareness surrounding the solution so that when the need arises, the audience makes the connection and that TekDry and wet device recovery become one in the same while dispelling the myth surrounding rice.
Avocet implemented the “We’ll Revive It, But You’ll Have to Get It” campaign, comprised of integrated marketing strategies to launch the TekDry brand, create awareness, grow customer count, and educate potential customers as to the best way to dry out their wet phones and devices. Our approach included:
- Strategic Development
- Messaging and Positioning
- Persona Development
- Indoor Advertising
- Display Advertising
- Media Buying
- Social Marketing
- Website Development
- PR/media relations
- Social Media: Increased engaged by 300%
- Display Advertising: CTR of 18.8%
- Media Coverage: Earned media value of 700% of cost