In between the carols and the wrapping paper, in between the eggnog, the stockings, the out-of-town guests, and the shopping trips to the mall, take a minute to open a present just for YOU!
We’ve curated 12 of 2021’s most inspiring and downloaded Integrate & Ignite Marketing podcasts! From consumer-first marketing to brand alignment to developing lead gen strategies in a virtual world, we’ve got a holiday’s worth of content sure to get you through any lulls in your vacation and prepare you for the upcoming year!
Pick the one…or the several…that are perfect for you!!
Four steps to setting a long-term consumer-focused strategy with Jesus Valdez of Pilgrim’s Pride. Tune in as Jesus shares his insights for how to cast your vision, define your audience and your brand’s “reason to believe,” and why it’s important to remember that not every brand is for everyone.
No one knows what trade shows are going to look like, but Lori Jones and her guest Christina Wegner of Vollrath have some predictions. Christina also shares her tips for aligning your sales team and for helping them use LinkedIn as a powerful sales tool.
Let’s define successful B2B marketing! Tune in as Michelle shares her five tips for creating a powerful B2B marketing strategy, including messaging mapping, building your team, and content creation.
Is your brand aligned internally AND externally? Lori Jones and Christopher Wallace of InnerView take a deep dive into how brands get misaligned and how you can combat the disconnect on this episode of the Integrate & Ignite Marketing Podcast. Listen in and hear Christopher’s recommendations for finding the breakdown and for getting back into a state of alignment and engagement.
Affinity, authority, trust, and approval are just a few of the 15 primal emotions that drive all purchasing decisions. Brian Gregory of ADMANITY.com discusses emotional marketing, the strategies he uses to tap into emotions, and how focusing on what the subconscious brain responds to can drive sales.
Learn how to rise above the sea of sameness and differentiate your brand in the marketplace with bold brand strategies. Listen in as Michael and Lori discuss the non-negotiables when it comes to brand strategies and how to optimize your brand from the consumer perspective.
The psychology of fear is a powerful driver. Author Roger Hall discusses buyer behavior, the role of marketing during a crisis, and the difference between fear and anxiety.
Attribution, measurement, and scaling up: Lori Jones and her guest David Stellato of DFO Global Performance Commerce discuss the elements of performance marketing on this episode of the Integrate & Ignite Marketing Podcast. Listen in as David shares his insights into the differences between traditional and performance marketing, the importance of pre-testing international markets, and how to set up your brand to succeed on all potentially relevant marketplace platforms.
Michael Ashford of The Receptionist offers up his four tenets of strategic storytelling on this episode of the Integrate & Ignite Marketing Podcast. Michael walks listeners through crafting people-first stories that compel audiences to act and create brand affinity, and why storytelling is about more than “this is what we do and how we do it.”
Have you defined your employee value proposition? Listen in to learn the pillars that marketers can use to recruit and retain a team that exemplifies the brand. Teresa shares with us her company’s EVP pillars and more on this episode.
When Kirsten Sladovnik of RMG came on board, she was tasked to find out what was working for the brand and what wasn’t. That’s where Avocet and RMG became partners and RMG hired Avocet to go through a bold strategic branding process. Learn more on this episode of the Integrate & Ignite Marketing Podcast.
Listen in as Amy walks us through how conversational marketing helps motivate and move customers through the sales funnel and creates loyalty, and why it’s about solving not selling when it comes to creating relationships with our audiences.
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